by Cliff Peat | 9, May 2018 | Business, Management, Marketing
“Like” is not to like. Try not using that word when talking or thinking about our businesses. It’s a subjective, emotional response. An example: “Here’s the new logo design from the agency – what do you think?” – the CEO asks the management team. An...
by Cliff Peat | 28, Sep 2017 | Marketing, Sales, Start-up |
Another one from the archives and passing on some wisdom from a marketing star: If you are in business and don’t follow Seth Godin or read his books, perhaps you should. His blog (of 29 May 2012) considers B2B selling where your “B” is small and...
by Cliff Peat | 28, Sep 2017 | Marketing, Sales, Start-up |
I posted this in 2012 on a previous website but it is still very relevant and perhaps helpful to some readers, clients and start-ups. Frameworks and lists are sometimes the catalysts to provoking action that produces results. This is one such list in my view...
by Cliff Peat | 12, May 2016 | Business, Management, Marketing |
Spend a few minutes reading these and then do something to make your business just a bit more extra-ordinary Seth Godin’s daily blog HERE or Dave Trott’s HERE ...
by Cliff Peat | 1, Aug 2015 | Business, Management, Marketing |
Listen to this please: “Your new business It was exciting, sometimes frightening but you learned new things, got customers, took on staff and started making some money. You had invested in it. Long hours and money and guarantees. Your family had invested in it – they...
